Gumtree is Australia's leading online digital community that reaches 1 in 2 transacting Australians. Each month Gumtree connects over 10 million buyers and sellers transacting over $2 billion of goods in over 150 categories like new and used cars, pets, job, services for hire, real estate, home and garden and much more. Gumtree’s purpose is to empower people and create opportunities for Australians within their local community. We help them connect to buy, sell and find almost anything across hundreds of categories, including Automotive, Pets, Jobs, Services and Trades, Home & Garden and more. There are more than 3 million live listings across hundreds of categories with over 80,000 new ads listed daily. The Gumtree story stems from humble beginnings, after launching in Australia in 2007 it became part of eBay Classifieds Group (eCG) then later, Norway’s leading marketplace company Adevinta. In September 2022, The Market Herald, an Australian owned and operated media company (ASX:TMH) announced a $100m investment in classifieds including the acquisition of Gumtree, Carsguide and Autotrader Group. Together with its wealth and luxury brands and video streaming network, The Market Herald group of companies now reaches over 12 million monthly users, almost 150 million monthly video streams and over 3 billion monthly page impressions. And we’re only just getting started. Long live local.
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The Gumtree Australia annual revenue was $32.3 million in 2026.
Paul Russell is the Chief Product and Technology Officer (CPTO) - Gumtree | CarsGuide | Autotrader of Gumtree Australia.
146 people are employed at Gumtree Australia.
Gumtree Australia is based in Southport, Queensland.