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Practifi is the only intelligent CRM built specifically for wealth management firms. Designed to support the way advisory teams actually work, Practifi combines native AI functionality with purpose-built capabilities across client management, business operations, compliance support, and firmwide collaboration. Together, these features help advisory teams streamline operations, surface meaningful insights, and strengthen client relationships without sacrificing the human experience at the center of advice.

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The Practifi annual revenue was $11.6 million in 2026.

Adrian Johnstone is the CEO of Practifi.

59 people are employed at Practifi.

Practifi is based in Chicago, Illinois.

The NAICS codes for Practifi are [541, 54, 54151, 541511, 5415].

The SIC codes for Practifi are [737, 73].

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