Optimum Baits was established in 1996, with the purpose of providing the angler with an arsenal of the finest lures to maximize their time out on the water. We now offer over 15 different styles ranging from 2 inches to 16 inches in 50 different colors to make sure there is a lure for every fishing condition. Sean Donavan, the inventor of the original Optimum, developed his bait from the shore lines of Lake Castaic and Casitas where stocked rainbow trout are the meal of choice for lunker bass. Optimum Baits was the first company to release a swim bait where the jig head is internally built into the bait. Our R&D team continues to develop new and exciting baits that takes the industry to new levels. In 2006 the Optimum Furbit the Frog and Poppin` Furbit were chosen as the industries Best New Soft Lure by the American Sportsfishing Association. Our newest addition is the Double Diamond Swimmer. This bait was designed 100% with the use of a CAD machine and features a three dimensional profile and three distinct actions. Please email us at info@optimumbaits.com for comments and questions.
| Website | http://www.optimumbaits.com |
| Revenue | $7 million |
| Employees | View employees |
| Address | PO Box 176, Temecula, California 92593, US |
| Phone | +1 951-676-6384 |
| Industry | Retail |
| Competitors | Bass Pro Shops, Daiwa USA, Strike King Lure Company - A Rather Outdoors Brand, Westin-Fishing, Lunkerhunt LLP, Mister Twister, Berkley Fishing, Rebel Lures, Roboworm Inc, Keitech USA +25 more (view full list) |
| SIC | SIC Code 59 Companies, SIC Code 594 Companies |
| NAICS | NAICS Code 45 Companies, NAICS Code 459 Companies, NAICS Code 451 Companies |
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Optimum Baits Questions
The Optimum Baits annual revenue was $7 million in 2026.
Optimum Baits is based in Temecula, California.
The NAICS codes for Optimum Baits are [45, 459, 451].
The SIC codes for Optimum Baits are [59, 594].
