Optimum Baits Competitors

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa's emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation, the type of innovation that has left a visible mark on the majority of tackle manufactured today, innovation that continues to advance the sport of fishing.

The very first Westin lure was created by the late Ingvar Westin, a skilled tool maker who wanted to make a toy for his children. He carved a fish which wriggled and rolled like a real fish as they dragged it through the water. And since it looked like an oversized pike lure, he Christened it the 'Jtte' - the Swedish word for giant. The Westin Jtte was born, and with it was an entire new fishing movement - the Westin roll. Westin has grown to become a significant force in European lure, predator, and sea fishing over the years and has been growing globally in a strong way over the last few years. Its expansion into North America has been a steady success story, with much more still to come.