Optimedia US Competitors

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Mindshare is a media services brand that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Carat is dentsu’s global media agency, engineering meaningful difference and measurable advantage for clients. Founded as the world’s first media agency, Carat continues to challenge the conventions of media by combining human judgement with data, technology, creativity and marketplace intelligence. Through its ‘Difference Engineered.’ proposition, Carat identifies where differentiation can unlock growth and builds it into planning, activation and measurement. Named Media Network of the Year at the 2026 Cannes Lions, Carat helps brands create distinctive, connected experiences that build memory, meaning and business value.