Optimal Workshop Technology Stack

Manage email marketing campaigns from design to follow-up, through personalization & segmentation, triggered automations, testing, & real-time reporting.

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.

DoubleClick is a digital advertising solution from Google.

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

HubSpot offers a full platform of marketing, sales, customer service, and CRM software.

Amazon CloudFront is a content delivery web service.

Bugsnag is command center for software stability - empowering software teams to make data-driven decisions on when to focus on building new features, or when to fix bugs.

Cloud-based mobile app testing and mobile app monitoring solution.

Medium is a blog-publishing platform.

Vimeo PRO is a business video hosting platform.

Wistia is an online video hosting platform built specifically for businesses. This professional video hosting service is easy to use and facilitates successful video marketing through a host of great tools and features. Covert viewers to leads with features such as the Turnstile email collector and clickable calls-to-action.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

Atlassian Confluence is a knowledge management software with flexible customization, organization and a powerful search engine, empowering collaboration and innovation.

Google Drive is a cloud storage and backup platform to access files, docs, photos & more, store them in a safe place, and collaborate with other people.

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

AWS Route53 is a Cloud DNS service helps in customers to route end user requests to internet applications.

BambooHR is a cloud-based human resources (HR) software service for small and midsize businesses. BambooHR offers small and growing companies a human resource information system (HRIS) that includes an applicant tracking system (ATS) and HRIS tools to manage all aspects of the employee lifecycle.

Remesh is a cloud-based feedback platform which employs machine learning to engage customers in conversation & collect, analyze & present responses in real-time

Datadog is a monitoring service for IT, dev & ops teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into a unified view of IT infrastructure. Datadog capabilities are provided on a SaaS-based data analytics platform that enables multiple teams to work collaborativ.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Grow.com is a no-code full-stack business intelligence (BI) platform.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Mixpanel is a website & mobile analytics tool which aims to help businesses understand visitor behavior by tracking application engagement & interaction in real-time.

Organize qualitative research data, analyze it collaboratively, and share insights with your team.

FluidSurveys provides an online survey and feedback collection tool that enables anyone to build surveys and collect responses in real-time.

Easy PDF is a free online PDF conversion tool that can convert files from and to PDF.

Font Awesome makes it easy to add vector icons and social logos to their website.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

Java is a programming language and computing platform.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Lightbox is a script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

Mandrill is a scalable and affordable email infrastructure service, with all the marketing friendly analytics tools they come to expect from MailChimp.

Salesforce Marketing Cloud, the marketing solution to increase engagement with every consumer.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Wire is a secure messaging & collaboration tool for businesses with end-to-end encryption, group chats, video & voice calls, file sharing, screen sharing & more.

Zoom is a scalable, cloud based video conferencing & web conferencing platform enabling online meetings, webinars, file sharing, group messaging and more.

Hubdoc is on a mission to change the way accounting and bookkeeping gets done. Their application leverages cloud computing and machine learning to automatically collect and analyze business documents for financial reporting, reconciliation and audit proofing.

Kickstarter is a crowdfunding platform for creative projects such as movies, music, art, theater, games, comics, design, and photography.

IdentityForce provides Identity Theft Protection software to consumers, businesses, organizations, etc.

Optimal Workshop offers a suite of tools to help design researchers and information architects improve the user experience of their products