OPTAVIA offers four components to support you as you begin your journey toward Lifelong Transformation, One Healthy Habit at a Time®. 1. Your independent OPTAVIA Coach guides and supports you throughout your journey to optimal health & wellbeing. - Your Coach has likely been in your same shoes and can help steer you to success. Your Coach will guide you through the Habits of Health Transformational System and help you develop healthy new habits and make healthy choices that can lead to lifelong transformation. Your Coach guides and helps you celebrate the little victories that add up to the big ones. 2. Our OPTAVIA Community - When you're part of OPTAVIA, you're part of a community of like-minded, like-hearted people who support each other through and through. 3. The Habits of Health® Transformational System - OPTAVIA's approach is radically different. The Habits of Health Transformational System will help you learn and adopt new healthy habits in bite-sized pieces we call microHabits, which can lead to Lifelong Transformation, One Healthy Habit at a Time. Developed by OPTAVIA's co-founder and independent OPTAVIA Coach, Dr. Wayne Scott Andersen, Dr. A’s Habits of Health Transformational System is an innovative lifestyle approach that helps you learn and adopt healthy habits that can contribute to your long-term health. 4. Our Clinically Proven Plans and OPTAVIA Products - OPTAVIA works because it's simple and easy to follow. Our clinically proven plans and our scientifically designed products were developed by physicians, dietitians, and scientists, and have impacted 2 million lives and been recommended by thousands of healthcare providers. When you know what optimal nutrition looks like, healthy eating becomes second nature.
| Website | https://coach.optavia.com/AchievingMyVitality |
| Revenue | $100 million |
| Employees | 1,679 (139 on RocketReach) |
| Founded | 1981 |
| Address | 100 International Dr Fl 18, Baltimore, Maryland 21202, US |
| Phone | +1 888-678-2842 |
| Industry | Retail Health and Personal Care Products, Vitamins, Supplements & Health Stores, Retail |
| Keywords | Weight Management, Optimal Health, Healthy Eating Plans, Healthy Lifestyle, Wellness Coaching, Health And Wellness, Weight Loss Coach, Nutrition Coaching, Lifestyle Change, Nutrition Plans, Diet Plans, Personal Coaching, Healthy Habits, Meal Delivery Service, Healthy Recipes, Eating Habits |
| Competitors | WeightWatchers, Beach Body, Nutrisystem, Inc., Jenny Craig, Hungryroot, Snap Kitchen, Freshly, Slimfast, Dukan Diet, D & E Farm Trucking +30 more (view full list) |
| SIC | SIC Code 54 Companies, SIC Code 549 Companies, SIC Code 59 Companies, SIC Code 596 Companies |
| NAICS | NAICS Code 45 Companies, NAICS Code 456 Companies, NAICS Code 44 Companies |
Looking for a particular Optavia employee's phone or email?
The Optavia annual revenue was $100 million in 2026.
Angelique Reid is the Creative Director of Optavia.
139 people are employed at Optavia.
Optavia is based in Baltimore, Maryland.
The NAICS codes for Optavia are [45, 456, 44].
The SIC codes for Optavia are [54, 549, 59, 596].