Nova Insights Information

Nova Insights provides an independent, third party design and analysis outlook so the client can receive the unbiased story told by their market. The founder and President of Nova Insights is Paul DesBarres. He brings 17 years of experience to clients in the market research industry. Paul built his experience working in the U.S. for a diverse client list including major universities, lobbyists, international music companies, major newspapers, entertainment companies, and professional and amateur sports organizations. In Canada, he has worked for various government departments, municipalities, ad agencies, public relations firms, social marketing organizations, educational institutions, and the gaming industry. Paul began his career with the Becker Institute of Boston. Becker has a long history as New England's first name in survey research, and provided a vital foundation where Paul specialized in higher education and public policy research. Paul then spent nearly a decade with The Taylor Research & Consulting Group of Portsmouth, New Hampshire. At Taylor, Paul specialized in quantitative consumer research in the sports, media, and entertainment industries. It was during this time that Paul received specialized training as a qualitative moderator from the RIVA Institute in Bethesda, Maryland. After spending many years learning and honing his skills in the United States, Paul returned to Nova Scotia to live in Kentville and became Vice President of Operations for a telephone collection facility. This gave Paul an inside look into the data collection side of the business giving him additional insights into the importance of quality control on the collection side. Paul DesBarres turned back to the design, analysis, and consulting side of the industry as Vice President of Research for Thinkwell Research, specializing in public policy and social marketing. His varied career over the past 17 years culminated into the creation of his own company, Nova Insights, allowing him to bring evidence-based research to his ...