nothing Competitors

Nothing Bundt Cakes was founded in Las Vegas in 1997 by friends Dena Tripp and Debbie Shwetz who had a vision that their homemade cakes should be shared with others. Our bakeries feature handcrafted Bundt Cakes made with the finest ingredients and available in a variety of sizes and classic flavors. We have more than 500 corporate and franchised bakeries in 40 U.S. states and Canada. Of the 500+ current Nothing Bundt Cakes bakeries, more than 90% are female-owned. We love what we do! Our brand purpose is to Bring the Joy every day because we believe that real smiles are contagious!

Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, candy and cookies. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast. Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first.

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.