Sprinkles makes real celebrations taste better with premium, baked-fresh daily cupcakes, cakes, candy and cookies. Since 2005, Sprinkles has innovated their way to an ever growing, loyal fan base for their unexpected flavors, on-demand Cupcake ATMs, convenient online ordering and steadily expanding footprint of design forward bakeries coast to coast. Today, the brand proudly leverages its platform to support the empowerment of women and continuously put their guests first.
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The Sprinkles annual revenue was $211.1 million in 2026.
Justin Murakami is the President and COO of Sprinkles.
119 people are employed at Sprinkles.
Sprinkles is based in Austin, Texas.
The NAICS codes for Sprinkles are [445, 4451, 44].
The SIC codes for Sprinkles are [54, 544].