NJOY was established in 2006 and became a wholly-owned subsidiary of Altria Group, Inc. in 2023. NJOY’s founding mission was to provide adult smokers with an alternative to combustible cigarettes, and that commitment continues today. Our portfolio includes NJOY ACE* and NJOY DAILY, the first e-vapor products to receive U.S. Food and Drug Administration market authorizations for both tobacco and menthol variants. *Due to orders issued by the International Trade Commission, effective March 31, 2025, NJOY is prohibited from importing, marketing, selling and distributing NJOY ACE devices and pods in the United States.
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NJOY Questions
The NJOY annual revenue was $35.8 million in 2026.
Shannon Leistra is the President Chief Executive Officer of NJOY.
74 people are employed at NJOY.
NJOY is based in Richmond, Virginia.
The NAICS codes for NJOY are [312, 44, 45, 31].
The SIC codes for NJOY are [59, 599].
Top NJOY Employees
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23
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Niall O'Connor
Senior Vice President Of Sales at NJOY
Miami, FL, US11 -
25+
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Jason Rosen
Executive Vice President, Policy and Enforcement at NJOY
New York, NY, US34 -
Kate Vergara
Vice President Health Impact at NJOY
Chicago, IL, US35+ -
Daryn Browning
Vice President R and D and Manufacturing at NJOY
Madison, WI, US13 -
Siddharth Bansal
Sourcing Manager at NJOY
United States21 -
Scott Jarman
Senior Manager, Operations and Manufacturing Programs at NJOY
Fuquay Varina, NC, US33 -
Mindy Perry
Helping Create A Future Beyond Smoking at NJOY
Milwaukee, WI, US25+
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