NJOY was established in 2006 and became a wholly-owned subsidiary of Altria Group, Inc. in 2023. NJOY’s founding mission was to provide adult smokers with an alternative to combustible cigarettes, and that commitment continues today. Our portfolio includes NJOY ACE* and NJOY DAILY, the first e-vapor products to receive U.S. Food and Drug Administration market authorizations for both tobacco and menthol variants. *Due to orders issued by the International Trade Commission, effective March 31, 2025, NJOY is prohibited from importing, marketing, selling and distributing NJOY ACE devices and pods in the United States.
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The NJOY annual revenue was $35.8 million in 2026.
Shannon Leistra is the President Chief Executive Officer of NJOY.
74 people are employed at NJOY.
NJOY is based in Richmond, Virginia.
The NAICS codes for NJOY are [312, 44, 45, 31].
The SIC codes for NJOY are [59, 599].