Nirupama Raghavan Email & Phone Number

VP Global Demand Generation @ TraceLink

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Nirupama Raghavan Location

Boston, MA, US

Nirupama Raghavan Work

VP Global Demand Generation @ (November 2023 - Present)
Chief Marketing Officer @ (April 2022 - November 2023)
Head of Global Demand Generation @ (January 2020 - March 2022)
SVP Digital and Demand Marketing @ Cengage (September 2018 - January 2020)
VP, Digital Marketing and Marketing Operations @ (June 2016 - September 2018)
Director, Digital Marketing @ (May 2014 - May 2016)
Acquisition Marketing Manager @ (August 2011 - May 2014)
Sr.Marketing Research Analyst @ (January 2006 - January 2011)

Nirupama Raghavan Education

Kirloskar Institute of Management (KIM)
MBA (Business Administration, Management and Operations)
1999-2001
Osmania University
MA (Liberal Arts)
1997-1999
St. Francis Xavier Degree College
BS (Math,Physics, Chemistry)
1994-1997

Nirupama Raghavan Skills

ABM
Agile Methodologies
Analysis
Analytics
B2B
B2B Marketing
B2B Marketing Strategy
Blogging
Brand Management
Business Development
Cross-functional Collaborations
Cross-functional Team Leadership
Customer Acquisition
Demand Generation
Digital Marketing
Digital Strategy
Direct Marketing
Email Marketing
Google Analytics
Integrated Marketing
International Marketing
Lead Generation
Marketing
Marketing Communications
Marketing Operations, Analytics & Revenue Attribution
Marketing Strategy
Online Advertising
PPC
Partner Marketing
Performance Marketing and Pipeline Acceleration
Pipeline Generation
Pragmatic Marketing Certification
Product Marketing
Revenue Growth Leadership
SEM
SEO
Salesforce.com
Search Engine Optimization (SEO)
Social Media Marketing
Vendor Management
Web Analytics
Leadership
Pragmatic Marketing
Online Marketing
Cross Functional Team
Advertising
Operations
Cross Functional Team Leadership
Search Engine Optimization Seo
Customer Service
Marketing Operations
Landing Page Optimization
Project Management
Optimization
Advertising Agency
Surveying
Communication
Business Initiatives
Messaging
Segmentation
Program Management
Commercial Insurance
Fact
Instrumental
Business Units
India
Bulk
Product Offerings
Channel Strategy
Responsibility
Strategic Marketing
Sales
Combination
R&d
Project Planning
Brochures
Epiphany
Talking Points
Employee Benefits
Secondary Research
System
Product Launch
Shops
Art
Factiva
Customer Needs
Revenue
Boston
Printers
On Site
Brio Query
Business Administration
Steel Detailing
Print
Strategies
Campaign Management
Evaluation
Food Processing
Network Communications
Sophisticated
Measurements
Roadmap
Brokers
Design
Renewals
Web Content Management
Future Trends
50k
Executive Team
Collateral
Legal
Human Resources
Ctr
Business Services
Large Accounts
Performance Metrics
Property
Packaging
Microsoft Excel
Diamonds
Weston
Mass
Business Strategy
Proposal Writing
Trade Shows
Casualty Insurance
Conflict Management
Pipelines
Presentations
eCommunications
Direct Mail
Channel
Space
Minimal Supervision
Buying
Business Insights
Jump
Interfaces
Science
Cost Savings
Business Case
Product Lines
Accountability
Platforms
Stage
Intranet
Chain
Touch
Array
Sampling
Marketplace
Gold
Management
Banner Ads
Retail
Primary Research
Energized
Frameworks
Acquisition Programs
Distribution
Strong Business Acumen
Market Share
External Agencies
Marketing Research
Competition
Wholesale
Vehicles
Interest Rates
Chennai
Pricing
Experian
Insurance
Financial Forecasting
ExactTarget
Portals
Hyperion
Gaps
Key Performance Indicators
Product Management
Prospects
Project
Applications
Banners
Circulation
HIT
CI
Microsoft Word
Suppliers
Executive Management
Negotiation
Software
Cost
Reporting
Microsoft Office
Commercial Real Estate
Margin Improvement
Market
Internal Audit
Inventory
Databases
Knowledge Sharing
Outlook
Secondary Market
Web Content
Tactics
PowerPoint
New Business Development
Strategic Planning
System Monitoring
Vendors
Competitive Intelligence
B2c
Monitors
Risk Engineering
Implementing Marketing
Automotive
Liberty
Compliance
MapPoint
Flat Patterning
Market Research
In Person
Meetings
Showcase
Market Intelligence
Networking
Catalogs
Agents
Structure
Qualifying Prospects
Reports
Omniture
CRM
Distribution Network
Supplier Development
Differentiators
SharePoint
Yahoo
Profiles
Guidance
Market Growth
Cognos
Rules
Metrics
Guides
Automotive Parts
Dashboard
Buyers
Approachable
Distribution Strategies
Regulations
Strategy
Campaigns
Intelligence
Print Advertising
Research
Business Process
Promotional
Newsletters
Profit
Phase
User Experience
Sound
Product Development
LinkedIn
Results Driven
Zoomerang
Mapping Software
Landscaping
Financial Services
Fatwire
Developing New Markets
Ultra
Search Engine Optimization

Nirupama Raghavan Summary

Nirupama Raghavan, based in Boston, MA, US, is currently a VP Global Demand Generation at TraceLink. Nirupama Raghavan brings experience from previous roles at LiveAction Software, Datto, Inc., Cengage and Digital Guardian. Nirupama Raghavan holds a 1999 - 2001 MBA in Business Administration, Management and Operations @ Kirloskar Institute of Management (KIM). With a robust skill set that includes ABM, Agile Methodologies, Analysis, Analytics, B2B and more. Nirupama Raghavan has 2 emails and 1 mobile phone numbers on RocketReach.