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Nift helps platforms and brands turn moments of appreciation into powerful customer experiences and measurable business results. Through curated thank-you gifts delivered at key moments across the customer journey—after a purchase, signup, review, or milestone—Nift introduces people to brands they’re excited to discover. Our AI-powered platform matches each user with relevant brand experiences, creating value for everyone involved: • Consumers discover new brands they love • Platforms reward their users while unlocking incremental revenue • Brands acquire high-intent customers ready to engage Today Nift connects 100M+ consumers with thousands of brands across leading consumer platforms in North America, UK and AUS. The impact is powerful: • 70% plan to purchase from the brand they discover • 72% feel more positively about the platform that rewarded them • Up to 10% conversion rates Nift powers experiences for platforms including Afterpay, Klarna, TripAdvisor, and Ticketmaster, while introducing consumers to brands like Fabletics, Chewy, Harry’s, and HelloFresh. Recognized by Deloitte as one of North America’s fastest-growing technology companies, Nift is helping shape a new era of commerce where appreciation drives discovery. Want to learn more? Let's connect!

Nift Questions

The Nift annual revenue was $69.8 million in 2026.

Elery Pfeffer is the CEO & Founder of Nift.

86 people are employed at Nift.

Nift is based in Boston, Massachusetts.

The NAICS codes for Nift are [52, 513, 522, 51, 511].

The SIC codes for Nift are [60, 609].

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