Nift helps businesses grow by rewarding users with personalized thank-you gifts—driving loyalty, discovery, and measurable results. We make it easy for businesses to thank their users with personalized gifts that introduce them to brands they’ll love—no annoying ads, no interruptions. Just thoughtful, high-value rewards that feel like genuine appreciation and drive real results. Our AI-powered platform matches people with gifts they’ll love, creating a win-win: users discover something new, and brands acquire high-intent customers. After a purchase, review or signup, Nift helps you build loyalty and deliver measurable revenue. Seventy-two percent of users say they feel more positively about the platform that gave them a gift, and 70% plan a purchase from the brand they discover. Trusted by Afterpay, Klarna, Tripadvisor, and Ticketmaster, and powering a curated network of thousands of brands—including Fabletics, Chewy, Harry’s and HelloFresh—Nift delivers more than 50 million thank-yous each month across the U.S., UK, and Canada. Recognized by Deloitte as one of North America’s fastest-growing tech companies, Nift is redefining performance marketing—one thank-you at a time. Interested in learning more or joining our network? Let’s connect.
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The Nift annual revenue was $69.8 million in 2026.
Elery Pfeffer is the CEO & Founder of Nift.
86 people are employed at Nift.
Nift is based in Boston, Massachusetts.
The NAICS codes for Nift are [51, 513, 52, 522, 511].
The SIC codes for Nift are [60, 609].