Neurensics Information

Neurensics helps brands understand and predict consumer behaviour using neuroscience and behavioural research. By combining methods such as fMRI, eye tracking, Implicit Association Tests and online research, we uncover the unconscious emotions, associations and motivations that shape consumer decisions. Our research helps organisations improve and validate their advertising, brand positioning, propositions, pricing, packaging and customer experience. By comparing results against extensive benchmarks, we identify what drives effectiveness, where communication may fall short and how it can be optimised. We bring brands closer to the truth behind consumer behaviour — not only by asking people what they think, but by measuring how they respond. Follow Neurensics Deutschland for insights and updates in German: https://www.linkedin.com/company/neurensics-deutschland/