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"iMotions is now a Smart Eye company. In October 2021 Smart Eye acquired iMotions. iMotions continues to be independently-run, while the combined companies are working to create the first powerhouse for analyzing emotional, cognitive and behavioral data, delivering holistic human insights." The iMotions software helps unpack human behavior by combining multiple biosensor data to uncover underlying emotions and responses. The platform enables research in market studies, academics, healthcare, UX, automotive, advertisement, education, and more. iMotions is used worldwide by leading universities such as Harvard, Yale, MIT, and Stanford as well as corporations such as gsk, P&G, Unilever, BMW, and Duracell. iMotions integrates best-in-class biosensors and synchronizes Eye Tracking, Facial Expression Analysis, EEG, EDA/GSR, EMG, ECG and Surveys in one unified software platform. iMotions continuously develop its product to be the most comprehensive, easy to use and scalable biometric research platform in the market. It helps our clients conduct state-of-the-art human behavior research in the areas of Psychology, Neuroscience, Human Factors Engineering, Education, Health, Business, and Human Computer Interaction. iMotions is a high tech software development company originally founded in 2005, headquartered in Copenhagen, Denmark with offices in the USA, Germany, and Singapore. Read more on https://imotions.com

Website https://imotions.com
Revenue $7.1 million
Funding $5.2 million
Employees 69 (57 on RocketReach)
Founded 2005
Phone +1 720-346-7307
Technologies
Industry Software Development, Software Development & Design, Eye Tracking Software, Software, Eye tracking, Market research, Scientific Research, Surveys, University Research, Heatmap, Shelf Testing, Usability Eye Tracking, Website Usability, GSR eye tracking, EEG eye tracking, Moving aoi, Eye Tracking Publications
Web Rank 221605
Web Visits 283880
Keywords Eye Tracking Technology, Emotion Ai, Affective Computing, Behavioral Analytics, Emotional Analytics, Facial Expression Recognition, Human Behavior Analysis, Biometric Data Analysis, User Experience Research, Behavioral Biometrics, Neuromarketing, Biometrics, Sensor Data Analytics, Consumer Research, Customer Experience Research, Market Research, Data Analytics Platform, Research Platform, Cognitive Neuroscience
Competitors PT. The Nielsen Company Indonesia, Verint, Qualtrics, SurveyMonkey, Pendo.io, UserTesting, Noldus Information Technology, Keyhole, Sysomos Expion, Tobii Pro +32 more (view full list)
SIC SIC Code 87 Companies, SIC Code 873 Companies
NAICS NAICS Code 5419 Companies, NAICS Code 54 Companies, NAICS Code 541 Companies, NAICS Code 54191 Companies, NAICS Code 541910 Companies

iMotions Questions

The iMotions annual revenue was $7.1 million in 2026.

Peter Hartzbech is the Founder and Chief Executive Officer of iMotions.

57 people are employed at iMotions.

The NAICS codes for iMotions are [5419, 54, 541, 54191, 541910].

The SIC codes for iMotions are [87, 873].

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