EyeSee Information

Exactly 10 years ago, Olivier Tilleuil set a unique challenge; he wanted to bypass the inbuilt limitation and low predictive power of surveys and focus groups by making behavioral methods less cumbersome and commercially viable. A simple, yet brilliant idea of using widely available webcams on the respondents’ devices made the need for central location testing obsolete; this turned highly predictive eye tracking, facial coding, and virtual shopping into scalable options for brands across industries. Today, we are over 150+ insights, data and business experts based in 7 global footholds who are bound by agility and ambition to be on the frontline of consumer behavior knowledge. EyeSee’s research formula is based on 3 ingredients: 1. Unique combination of methods – a mix of proprietary behavioral and conventional methods delivers actionable insights with higher predictive power; 2. Ready-to-use testing environments - Immersive shelf and store contexts, as well as major social media feeds allow for a natural shopping experience for respondents, and therefore, insight into more authentic behavior; 3. Client co-creation - each project pushes us to develop new, smarter insights solutions. We helped over 50% of top 30 CPG brands, media, tech, and healthcare companies grow their businesses by testing in over 50+ markets with an end-to-end project mentality. This highly adaptive formula is used for testing packs, planograms, online paths to purchase, claims, social media ads, and TVCs, and many more.