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Needle, the leader in advocate-powered customer experience, helps businesses bring the power of human connections to e-commerce. Needle’s CX software identifies online customers who need help and matches them, via real-time online chat, with certified advocates who have first-hand knowledge of the product and passion for the brand. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers while delivering increased sales and long-term customer value for businesses. Build Trust Trust is the #1 reason a customer shops with a brand. Needle helps you build trust by facilitating authentic experiences with people who can make powerful recommendations. Increase Conversion and AOV Drive material, incremental revenue through smart targeting that leads to major increases in conversion (6-15x over self-service) and AOV (15-30%). Drive Loyalty and Lifetime Value Provide an incomparable customer experience that’s unique, personalized and powerful, and your customers will come back and buy more often.

Needle Questions

The Needle annual revenue was $8 million in 2026.

Blake Hughes is the Owner of Needle.

32 people are employed at Needle.

Needle is based in Lehi, Utah.

The NAICS codes for Needle are [5415, 54, 541].

The SIC codes for Needle are [73, 737].

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