Naty (formerly Eco by Naty) is a Swedish pioneer in certified, plant-based hygiene care, founded in 1994 by a mother seeking safer alternatives for her baby. Today, Naty develops high-performance hygiene products for babies and women, combining biobased innovation, certified skin safety, and full transparency. As a certified B Corp™, Naty meets verified standards for social and environmental performance, accountability, and governance. All products are developed with a skin-first approach and backed by independent third-party certifications, including OEKO-TEX®, FSC®, Dermatest®, Ecocert Cosmos Natural, and TÜV Austria. Naty’s portfolio spans diapers / nappies, wipes, pads, tampons, and more, sold in over 30 markets worldwide. The brand has received multiple industry recognitions, including the Loved by Parents Award for product excellence and Most Pioneering Personal Care CEO 2025 (EU Business News). Certified care. Built for trust. Since 1994
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Naty AB Questions
The Naty AB annual revenue was $6 million in 2026.
Johanna Sjöborg is the CEO of Naty AB.
32 people are employed at Naty AB.
The NAICS codes for Naty AB are [322, 32, 3222].
The SIC codes for Naty AB are [267, 26].
Top Naty AB Employees
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Johanna Sjöborg
CEO at Naty AB
Stockholm County, Sweden22 -
11
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Nikki Seretis
Chief Marketing Officer at Naty AB
Stockholm, SE1 -
Rebecca Batsoulis
Brand Manager at Naty AB
Stockholm County, Sweden1 -
Linda Sandberg
Marketing Manager at Naty AB
Stockholm, SE1 -
Dorothy Barrowman
Country Manager USA and Canada at Naty AB
Boston, MA, US3 -
Torbjörn Lindgren
Creative Dir. at Naty AB
Stockholm, SE1
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