Mspark is a results-driven marketing partner built for accountability. Our teams plan and activate full-funnel campaigns powered by proprietary audience insights from 135 million households and 30,000+ unique data points. Our strategies are constantly optimized to deliver performance – supported by rigorous attribution and client-first service. With four decades of industry experience, and a relentless focus on ad tech innovation within direct mail and digital media, Mspark helps brands amplify engagement, spark consumer action, and convert marketing investment into measurable growth.
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The Mspark annual revenue was $268.1 million in 2026.
Rob Houghtlin is the CEO of Mspark.
290 people are employed at Mspark.
Mspark is based in Helena, Alabama.
The NAICS codes for Mspark are [541, 54187, 54, 5418].
The SIC codes for Mspark are [73, 731, 7319].