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After 80 years, Micki’s vision remains the same: Happy, playful children in a safe world. Every toy we create is developed with great love and care for the little children who will play with it. Through thoughtfully designed, playful details, we aim to spark children’s curiosity, creativity, and joy of play. We also place great importance on quality and safety, creating toys that are made to be passed down to new generations of playful children. We develop toys for our own, popular brands Micki, Lundby, Skrållan, Lillan & Friends and Rubens Barn, but also beloved characters such as Pippi Longstocking, Bluey, PAW Patrol and Hello Kitty.

Micki Questions

The Micki annual revenue was $12.3 million in 2026.

26 people are employed at Micki.

The NAICS codes for Micki are [485, 48].

The SIC codes for Micki are [413, 41].

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