HABA USA started in 2002 as an importer of HABA brand children's toys, games and room decor. The majority of our baby and toddler toys are still manufactured in Germany using PEFC certified reforested woods. We distribute through the Specialty Store channel (i.e no mass market). We now wholesale and retail four additional European owned brands: Spielstabil - Germany: Indestructible Sand & Water toys, kitchen & food toys. Still made in Germany! Moover - Danish designed Moover Toys are role play and ride on toys kids can build themselves Gotz - German designed play dolls, bath dolls and 18" standing dolls. Only dolls with hair still made in Germany! Lilliputiens - Belgium designed multi-play value plush products
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The HABA USA annual revenue was $62.3 million in 2026.
Lea Culliton is the President of HABA USA.
3 people are employed at HABA USA.
HABA USA is based in Skaneateles, New York.
The NAICS codes for HABA USA are [33, 453, 45322, 423, 42, 4532, 453220, 45].
The SIC codes for HABA USA are [509, 39, 394, 50].