Michelle Baculis's Location
Richmond, VA, US
Michelle Baculis's Work
- Senior Director, Innovation and Brand Strategy @ Altria
- Sr. Director, Portfolio Strategy and Equity @ U.S. Smokeless Tobacco Company LLC
- Director, Strategy and Brand Development @ Nu Mark
- Director, Strategy and Business Development @ Altria
- Director, Brand Management Portfolio Brands @ PM USA
- Director, Brand Management Marlboro @ PM USA
- Various Brand Management Positions @ PM USA
- MIDP @ U.S. Department of Energy (DOE)
Michelle Baculis's Education
- NYU Stern School of Business
MBA (Marketing)
1994 - 1996 - Alfred University
BA/BS (Psychology/Business)
1987 - 1991
Michelle Baculis's Skills
- Brand Equity
- Customer Insight
- Brand Management
- Consumer Products
- Brand Architecture
- Integrated Marketing
- Marketing Management
- Cross-functional Team Leadership
- Consumer Marketing
- Marketing Strategy
Michelle Baculis's Summary
Michelle Baculis, based in Richmond, VA, US, is currently a Senior Director, Innovation and Brand Strategy at Altria, bringing experience from previous roles at U.S. Smokeless Tobacco Company LLC, Nu Mark, Altria and PM USA. Michelle Baculis holds a 1994 - 1996 MBA in Marketing @ NYU Stern School of Business. With a robust skill set that includes Brand Equity, Customer Insight, Brand Management, Consumer Products, Brand Architecture and more, Michelle Baculis contributes valuable insights to the industry. Michelle Baculis has 3 emails on RocketReach.
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