Melissa Burroughs Email & Phone Number
Managing Director, Consumer Insights Non-Nicotine Innovation @ Altria
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Melissa Burroughs Location
- Richmond, VA, US
Melissa Burroughs Work
- 2022 - now Managing Director, Consumer Insights Non-Nicotine Innovation @
- 2020 - 2022 Managing Director, Consumer and Marketplace Insights - Corporate Strategy @
- 2014 - 2020 Senior Director of Marketing and Consumer Research @
- 2012 - 2014 Sr. Manager of Product Innovation (Principal Scientist) @
- 2009 - 2012 Manager, Brand Integrity Research and Trends @
- 2006 - 2009 Manager, Corporate Affairs Research @
- 2004 - 2006 Market Research Manager @
- 2001 - 2004 Brand Research Manager @
- 1999 - 2001 Onsite Account Manager (for Capital One) @
- 1997 - 1999 Survey Specialist II @
Melissa Burroughs Education
- University of Virginia
Master of Arts (M.A.) (Sociology - Concentration in Survey Methods and Statistics)
1995 - 1997 - James Madison University
Bachelor of Arts (B.A.) (Major - Sociology, Minors - Pyschology and Statistics)
1991 - 1995
Melissa Burroughs Skills
- Consumer Insight Generation
- Future Trends
- Strategic Planning
- Marketing Strategy
- Business Strategy
- Quantitative Research
- Product Development
- Advertising Research
- Customer Segmentation Strategy
- Online Research
- Corporate Communications
- Corporate Social Responsibility
- Brand Development
- Corporate Branding
- Anti-counterfeiting
- Qualitative Research
- Secondary Research
- International Development
- Consumer Products
- Travel
- Financial Services
- Marketing Research
- Segmentation
- Market Research
- Customer Insight
- Management
- Competitive Analysis
- Marketing
- Consumer Insight
- Product Innovation
- Brand Equity
- Insight Generation
- Competitive Intelligence
- Consumer Behavior
- Marketing Communications
- Leadership
- Public Speaking
- Social Media
- Customer Service
- Anti Counterfeiting
Melissa Burroughs Summary
- Melissa Burroughs, based in Richmond, VA, US, is currently a Managing Director, Consumer Insights Non-Nicotine Innovation at Altria. Melissa Burroughs brings experience from previous roles at Altria. Melissa Burroughs holds a 1995 - 1997 Master of Arts (M.A.) in Sociology - Concentration in Survey Methods and Statistics @ University of Virginia. With a robust skill set that includes Consumer Insight Generation, Future Trends, Strategic Planning, Marketing Strategy, Business Strategy and more. Melissa Burroughs has 3 emails and 3 mobile phone numbers on RocketReach.
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