Research Manager- Revenue Growth Management @ (January 2014 - September 2017)
Associate Research Manager - Brand Portfolio @ (January 2012 - December 2013)
Lead and Principal Research Analyst @ (April 2009 - December 2011)
Research and Strategic Planning Analyst @ UST Inc. (April 2004 - March 2009)
Rich Farrell Education
Siena University
Bachelor of Science (Marketing)
Mercy University
Master of Science (Organizational Leadership)
Rich Farrell Skills
Strategic Planning
Scenario Planning
Cross-functional Team Leadership
Team Building
Consumer Insight Generation
Revenue Growth Management
Market Analytics
Market Research
Brand Portfolio Strategy
Forecasting
Segmentation
Microsoft Excel
Microsoft PowerPoint
Tableau
SAS
Business Relationship Management
Trade Spend Optimization
Brand Strategy
Analytic Infrastructure
Assortment Optimization
Price Elasticity
IRI Unify
IRI Sales Advantage
IRI Xlerate
Nielsen Data
STARS
Rich Farrell Summary
Rich Farrell, based in Richmond, VA, US, is currently a Managing Director - Consumer and Marketplace Innovation and Insights at Altria. Rich Farrell brings experience from previous roles at Altria. Rich Farrell holds a Bachelor of Science in Marketing @ Siena University. With a robust skill set that includes Strategic Planning, Scenario Planning, Cross-functional Team Leadership, Team Building, Consumer Insight Generation and more. Rich Farrell has 1 emails and 3 mobile phone numbers on RocketReach.
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