Director, Shopper Marketing - Dreyer's Grand Ice Cream Division @ (January 2009 - January 2012)
Senior Brand Manager - Dreyer's and Edy's Brand (a Nestle brand) @ (January 2006 - January 2008)
Brand Manager - Haagen-Dazs (a Nestle brand) @ (January 2004 - January 2006)
Brand Manager @ (January 2002 - January 2004)
Director of Marketing @ WetFeet (January 2000 - January 2002)
Associate Brand Manager @ (January 1998 - January 2000)
Associate @ (January 1993 - January 1996)
Michael Scheu Education
Northwestern University - Kellogg School of Management
MBA (Marketing, Management & Strategy and Organizational Behavior)
William & Mary
BBA (English, Accounting)
Michael Scheu Skills
Brand Architecture
Brand Equity
Brand Management
Business Strategy
Categorization
Consumer Insight
Consumer Products
Copywriting
Cross Functional Relationship Building
Cross-functional Team Leadership
Customer Insight
FMCG
General Management
IRI
Management
Marketing
Marketing Communications
Marketing Strategy
Packaging
People Development
Positioning
Product Innovation
Segmentation
Shopper Marketing
Strategy
Team Leadership
Michael Scheu Summary
Michael Scheu, based in San Francisco, CA, US, is currently a Chief Executive Officer at Straus Family Creamery. Michael Scheu brings experience from previous roles at Straus Family Creamery and Nestle S.A.. Michael Scheu holds a MBA in Marketing, Management & Strategy and Organizational Behavior @ Northwestern University - Kellogg School of Management. With a robust skill set that includes Brand Architecture, Brand Equity, Brand Management, Business Strategy, Categorization and more. Michael Scheu has 1 emails and 2 mobile phone numbers on RocketReach.
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