MediMedia US Information

In March 2015, several divisions of MediMedia USA (Complete Healthcare Communications [CHC], MediMedia Managed Markets [MMMM], and their subsidiaries) were acquired by ICON plc and have been integrated into its Commercialisation and Outcomes service area. Krames Staywell and MM Health Solutions are no longer divisions of MediMedia USA and were not part of the acquisition. Information for those two companies can be found on their respective websites. MMMM is the leading provider of strategic payer-validated market access solutions that help pave the way for brand success. MMMM teams are on the front lines of the monumental changes in healthcare, and use a comprehensive approach that includes scientific analysis and assessment, market research and analytics, strategy development, as well as multichannel program and tactical deployment to unlock payer barriers and maximize access to pharmaceutical brands. CHC develops scientific communication solutions that maximize the reach and impact of clinical and Health Economic Outcomes Research (HEOR) data through scientific platform development, publication planning, medical writing services, congress content development and communications, and Medical Affairs support and training. This rich scientific content expertise is supported by a proprietary line of custom software solutions that help clients effectively manage complex global publication and content workflows in compliance with regulatory guidelines, while allowing for visualization and on-demand content retrieval. As part of ICON, MMMM and CHC combine scientific, market access, and communications strategies with one of the world’s leading providers of outsourced development services to the pharmaceutical, biotechnology, and medical device industries.