McNamara Research Information

McNamara Research specialises in media analysis for corporate and government clients. We look beyond the numbers to examine news drivers, generate environmental scans and identify threat alerts. Our analysis is backed by proprietary software and a unique rating formula that enables us to assess the key variables that form news impact. In recent years, we have also developed tools to take the temperature of online and social media. Human editing also weeds out irrelevant information to provide you with meaningful analysis of this important reputational channel. We pioneered media impact services in New Zealand and continue to lead the field as an independent, impartial assessor. McNamara Research has worked in every major sector in New Zealand and has a distinguished record of nearly 20 years' professional service to local industry, government and community agencies. Current clients come from these sectors: government (central and local), not for profit, consumer goods, energy, transport and other infrastructure, professional and financial services, sporting codes, technology and telecommunications and public sector social marketing across multiple topics.