Matchaya Competitors

Since we were founded in 1996, every day, cup by cup, we have taken the joy of tea to new heights by doing tea differently. From small beginnings in Fitzroy, Melbourne, we have grown a community of tea lovers through reimagining the humble tea leaf, the ways we brew it, serve it and share it. Today, our innovative (and delicious!) product development continues, combined with ambitious sustainability achievements, a fast-growing online store, a lively distribution centre a welcoming support office in Collingwood and over 70 retail stores across Australia, New Zealand and Singapore. Our retail experience is known for being immersive and enticing, and the team brings this to life daily. Our stores are beautifully stocked with our iconic products and delicious samples are brewed. Team members are trained to be tea experts who are passionate about the flavours, the stories of each product, and finding teas to match our customers’ different tastes. The support office can be found on a bustling street in Collingwood, Melbourne. Designed to reflect its eclectic surroundings and fueled by endless pots of tea, this is where our unique blends and original designs are developed and where our cross-functional teams collaborate and deliver strategy, operations, technology, brand, e-commerce, wholesale and more. The distribution centre is the operational hub of the business – ensuring our delicious tea, teawares and gifts are distributed to stores as well as fulfilling online orders that are delivered to our customers’ doors. Supported by a team of 30 team members and located in the western suburbs of Melbourne, it is an energetic environment. We are looking for people from all backgrounds and experiences to join us across our stores, the support office and the distribution centre – you will be an important part of the T2 tea-m.

heytea , Originator Of New Style Tea heytea was born in a small alley called Jiangbianli in China. In a shop of less than 30 square meters, we devoted ourselves to creating products we genuinely love and sharing them with the world-sparking the new-style tea movement with our original Cheese Tea. Starting from a humble alley in a small town, we dreamed of doing something truly cool: beginning with inspiration, staying committed to quality ingredients, and giving ancient Eastern tea a fresh, modern spirit. Through every cup, we aspire to bring a sense of inspiration and zen to everyone.

We grew up drinking milk tea and to this day are still obsessed about it. We started Boba Guys as a way to share the milk tea we remember from our childhood. Only now, it's with the best quality ingredients. No powders. Straus organic milk. Homemade syrup.