Corlison Information

Established in 1965, Corlison is Singapore's largest fully Singapore-owned FMCG distributor. We distribute internationally renowned brands across the personal care, healthcare, skincare, and home care categories. We also own & market Pearlie White, Singapore's 1st Homegrown Oral Care Brand since 2001, which is exported worldwide. We are uniquely both a distributor and a brand owner. Having built and grown our own brand, we understand directly what brand principals expect from a distribution partner and what it takes to succeed in Singapore. We view every brand we represent through the lens of a brand owner. Brand owners want a partner prepared to invest for the long term. Building market share requires investment in sales, marketing, merchandising, education, retail execution, and channel development today so that both principal and distributor can benefit from sustainable growth tomorrow. They need a distributor that can win across all channels, including supermarkets, pharmacies, convenience stores, specialty retailers, e-commerce marketplaces, and direct-to-consumer platforms. They also need a partner that can execute across traditional, digital, and social media channels to build awareness, generate trial, and drive repeat purchase. Beyond sales and marketing, brand owners need a distributor capable of managing the entire process, from importation, regulatory compliance, product registration, warehousing and distribution to key account management, merchandising, customer service, and e-commerce operations. Most importantly, they need a distributor that can do the hardest task: persuading consumers to switch from competing brands and become loyal users. At Corlison, we deliver this through our full-service distribution model, experienced team, and in-market capabilities. We invest alongside our principals to build brands, grow market share, and create lasting value in Singapore. Corlison. More than a distributor. A long-term brand-building partner