Since 1996, we’ve been making the everyday extraordinary through tea. Cup by cup, we’ve reimagined the humble tea leaf - how it’s blended, brewed, served and shared. From our humble beginnings in Fitzroy, Melbourne, we’ve grown into a community of curious tea lovers who believe tea should never be boring. Today, our innovative product development, sustainability progress and industry leading eCommerce experience are supported by our Collingwood support office, Melbourne distribution centre and 60 retail stores across Australia and New Zealand. Our stores are immersive, colourful and full of discovery. Iconic products line the shelves, delicious samples are always brewing, and our teams bring the magic to life every day. As tea experts, they know the flavours, stories and rituals behind every blend — and love helping customers find their perfect cup. In the heart of Collingwood, our support office is where ideas steep. Fuelled by endless pots of tea and inspired by its eclectic neighbourhood, our teams collaborate across brand, e-commerce, wholesale, technology, operations, strategy and more to create the next delicious thing. Our Melbourne distribution centre keeps the tea moving. It’s the operational hub that sends tea, teawares and gifts to our stores and directly to tea lovers’ doors. With a team of 30, it’s a lively, hands-on environment where every parcel helps make someone’s day a little more delicious. We’re looking for people from all backgrounds and experiences to join us across our stores, support office and distribution centre. Come make the everyday extraordinary as part of the T2 tea-m.
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The T2 Tea annual revenue was $150 million in 2026.
Krista Diez-Simson is the CFO of T2 Tea.
212 people are employed at T2 Tea.
T2 Tea is based in Collingwood, Victoria.
The NAICS codes for T2 Tea are [42, 424, 44, 42449, 4244, 424490].
The SIC codes for T2 Tea are [51, 514].