Malcolm Roughead's Location
Edinburgh, Scotland, GB
Malcolm Roughead's Work
- Chief Executive @ VisitScotland
- Director of Visitor Engagement @ VisitScotland
- Board Member @ Prosper Scot
- Member of Court @ University of Strathclyde
- Global Sales and Marketing Director @ Guinness World Records
- Marketing Manager East and Sthn Africa @ Diageo
- Marketing Manager @ Guinness South Africa Pty Ltd
- Head of Sales and Marketing @ Guinness GmbH
Malcolm Roughead's Education
- The University of Glasgow
Master of Arts (MA) (Modern Languages: French and German)
1977 - 1981 - Larbert High School1972 - 1977
Malcolm Roughead's Skills
- Marketing Strategy
- Brand Development
- Tourism
- Strategic Planning
- Leisure
- FMCG
- Marketing Communications
- Change Management
- Strategic Communications
- Direct Marketing
Malcolm Roughead's Summary
Malcolm Roughead, based in Edinburgh, Scotland, GB, is currently a Chief Executive at VisitScotland, bringing experience from previous roles at VisitScotland, Scottish Council for Development and Industry (SCDI), University of Strathclyde and Guinness World Records. Malcolm Roughead holds a 1977 - 1981 Master of Arts (MA) in Modern Languages: French and German @ The University of Glasgow. With a robust skill set that includes Marketing Strategy, Brand Development, Tourism, Strategic Planning, Leisure and more, Malcolm Roughead contributes valuable insights to the industry. Malcolm Roughead has 2 emails on RocketReach.
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