As an economic growth agency, we aim to drive the Scottish visitor economy by growing the value of tourism and events. To do this, we focus on three areas: market development, business and experience development and place and destination development. A leader in responsible tourism, our activities are aimed at creating better places for people to live, work and visit. As an employer, we offer an inclusive and progressive culture that prioritises our people, creating a positive working environment that encourages flexible and sustainable work practices for all our employees. We aim to be an employer of choice. For more information visit our corporate website - VisitScotland.org.
| Website | http://www.visitscotland.org |
| Revenue | $24.1 million |
| Employees | 579 (404 on RocketReach) |
| Founded | 1969 |
| Address | 4 East Market Street, Edinburgh, Scotland EH8 8BG, GB |
| Phone | +44 131 472 2222 |
| Technologies |
JavaScript
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HTML
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Twitter
+64 more
(view full list)
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| Industry | Government Administration, Membership Organizations, Marketing, Organizations, Partnership Initiatives, Visitor Information, Quality Assurance, Digital and Media, PR & Communications |
| Keywords | Accommodation, Tourism, National Tourism, Travel, Scottish Tourism, Vacation, Visit, Holiday, Events, Marketing, Adventure, Scenic, Travel Guide, Flights, Lodging, Attractions, Activities |
| Competitors | Visit Scotland, VisitBritain, Visit Wales, Fort William Ltd, Isle of Skye, VisitOrkney, Tourism Ireland DACH, Shetland Island Tourism, TravelScotland ®, Welcome to Fife +10 more (view full list) |
| SIC | SIC Code 861 Companies, SIC Code 86 Companies |
| NAICS | NAICS Code 81 Companies, NAICS Code 813 Companies |
Looking for a particular VisitScotland employee's phone or email?
VisitScotland Questions
The VisitScotland annual revenue was $24.1 million in 2026.
Vicki Miller is the CEO of VisitScotland.
404 people are employed at VisitScotland.
VisitScotland is based in Edinburgh, Scotland.
The NAICS codes for VisitScotland are [81, 813].
The SIC codes for VisitScotland are [861, 86].
Top VisitScotland Employees
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Neil Brownlee
Head of Business Events at VisitScotland
Edinburgh, GB14 -
Leanne Mallon
Head of Marketing at VisitScotland
Edinburgh, GB2 -
Mike Slack
Head of IT at VisitScotland
Edinburgh, GB22 -
Anne-Marie Greer
Non Executive Director at VisitScotland
Edinburgh, GB11 -
John Quinn
Head of Data and Insight at VisitScotland
Hamilton, GB23 -
Steven Walker
Non Executive Director at VisitScotland
Edinburgh, GB1 -
Jill Walker
Director of Marketing and Digital at VisitScotland
Edinburgh, Scotland, GB12
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