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What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multimedia brand, with offices in London, New York, Beijing, Tokyo and Dubai. To date, our annual book has sold more than 155 million copies in 100 countries, while our TV shows are watched by over 750 million viewers annually. Online, our digital content has a reach of more than 8 Billion. Our in-house consultancy works closely with brands, businesses and organizations around the world to harness the power of record breaking and deliver award-winning campaigns and business solutions – engaging audiences, creating captivating, shareable content and telling authentic stories that generate genuine media impact. Whether you’re seeking a unique product launch idea, company endorsement, charity fundraising initiative or team-building day with a difference, we can help you create campaigns that truly make an impact. All we need from you is a brief, and we’ll provide the record-breaking ideas. To find out more, visit the Business Solutions pages of our website. Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.

Website https://www.guinnessworldrecords.com/business-marketing-solutions/
Revenue $26 million
Employees 433 (289 on RocketReach)
Founded 1955
Phone (718) 513-7261
Fax (415) 898-6348
Technologies
Industry Entertainment Providers, Hospitality General, Advertising, World Records, Hospitality, Sales and Marketing, Publishing, Marketing, Live Events, Marketing and Advertising, Digital, Licensing, PR, Good Cause Awareness, Experiential, Content creation, Brand awareness, Team building
Web Rank 36995
Web Visits 2 Million
Keywords Guinness World Records, Guinness Book Of World Records, Guinness World Record, Tallest Man In The World, World Records
Competitors National Geographic, Ripley Entertainment, Merriam-Webster Inc., RecordSetter, World Record Academy, Auto Dealer Marketing Solutions (view competitors)
SIC SIC Code 78 Companies, SIC Code 7812 Companies, SIC Code 781 Companies, SIC Code 48 Companies
NAICS NAICS Code 51211 Companies, NAICS Code 51 Companies, NAICS Code 5121 Companies, NAICS Code 512110 Companies, NAICS Code 32311 Companies, NAICS Code 32 Companies, NAICS Code 323 Companies, NAICS Code 3231 Companies, NAICS Code 512 Companies

Guinness World Records Questions

The Guinness World Records annual revenue was $26 million in 2026.

Marco Frigatti is the SVP Consultancy of Guinness World Records.

289 people are employed at Guinness World Records.

The NAICS codes for Guinness World Records are [51211, 51, 5121, 512110, 32311, 32, 323, 3231, 512].

The SIC codes for Guinness World Records are [78, 7812, 781, 48].

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