Make It Easy Autos Information

Make It Easy Autos is a performance-based auto website wherein dealers pay for sales, not leads. We are not a broker. We never put ourselves between the buyer and the seller to manipulate the price of the car in favor of the buyer. With our cost-per-sale model, the dealer only pays if a sale occurs. The alignment of incentives in this model motivates us to deliver the highest quality leads possible – consumers who are ready to buy. This allows us to know that if a consumer requests a contact, he or she is serious about purchasing a car. To the extent, dealers are truly introduced to in-market customers who end up buying cars a higher percentage of the time. *Lead generation has become an end in itself. It doesn't work for consumers, and it doesn't work for the dealers investing their highly-coveted advertising dollars. It ignores the consumer’s demand for a true informational advantage through upfront pricing, and convolutes the online information-gathering process by making promises on which it doesn't deliver. Lead generation doesn't earn customers’ trust, nor does it make them more likely to purchase a vehicle from the dealer. It is only good for one thing – monetizing consumer interest in getting price quotes. It does not facilitate the sales process for dealers or enhance the customer experience. Plain and simple, lead generation is about monetizing the consumer’s desire to acquire information. Make It Easy Autos aligns incentives and works for both the consumer and dealer. As such, it’s the model most likely to move things forward in a positive direction, by making the car buying process more enjoyable for consumers and more effective, efficient and productive for car dealerships – a win-win situation for all involved. Contact Nick Penka (CEO) at 417-830-6844 or nick@makeiteasyautos.com to receive a special LinkedIn offer for joining Make It Easy Autos. *Zag Whitepaper 01