Magid Information

Magid is the premier consumer intelligence and business solutions company. Since our firm’s founding 65 years ago by Frank Magid, we have been measuring emotional connections between consumers and brands. We gather and leverage "human intelligence" (consumer attitudes, opinions, motivations, and emotions – more insightful and actionable than behavior data) to understand what makes people tick and why people do what they do, with the power to predict and prescribe solutions for engaging the everchanging consumer. Our services – from strategy consulting to tech-enabled workflow solutions – harness this power to solve the most complex and pressing client problems. Our work is focused on consumer experiences and media, marketing, sales content. Our team of experts serve clients in industries including media & entertainment, games, and consumer goods & services.