Logica Research Information

Logica Research excels in creating customized marketing research solutions that answer our clients’ most complex business questions. We provide financial services companies, fintech companies, and growing organizations the insights you need for product development, service enhancements, and communications that will improve people’s financial lives, deepen brand engagement, and drive business growth. Logica's client list includes the largest financial institutions and growing financial services and fintech companies. The research we have conducted for our clients is used to inform strategic business decisions and for proprietary content, PR, and Thought Leadership research. Results from studies we have conducted for clients have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire. Logica Research is also the author of their own research, including the Future of Money Study and the Engagement IQ. The Future of Money study is a study of Americans to understand their mindset around money. Insights from the Future of Money study are used to inform companies of consumer needs and attitudes and spark product and service development. The Logica Research Engagement IQ is our own measurement system designed for corporate communicators and marketers of financial services companies and other key brands. The Engagement IQ assesses the public’s engagement with a brand based on social behaviors and attitudes. Our proprietary message optimizer evaluates the impact of core messages on engagement and enables scenario building to make sure your messages are breaking through and engaging the public. To learn more, visit https://logicaresearch.com/