Kindda Competitors

Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.

We created Peanut with the idea that no one should have to navigate womanhood alone. Especially the hard parts. Our mission is to provide a social network for women to connect across fertility, pregnancy, motherhood and menopause. So far, over 5M women use Peanut monthly to build friendships, find support, and learn from one another.

1 in 4 parents will lose a baby through miscarriage, stillbirth, or give birth to a premature baby. Over 250,000 families every year will go through the heartbreak of losing a baby. Tommy’s is changing this. Mission: Our target is to halve the number of babies that die during pregnancy or birth by 2030. We are the largest charity funding research into the causes of miscarriage, stillbirth and premature birth. We also provide information for parents-to-be to help them have a healthy pregnancy and baby.