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Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit You can also see a list of open positions at

View Top Employees from Babylist
Revenue $8 million
Funding $650000
Employees 432 (277 on RocketReach)
Founded 2011
Address 1900 Powell St Suite 150, Emeryville, California 94608, US
Phone (888) 827-7856
JavaScript, HTML, Google Analytics +107 more (view full list)
Category Marketplace, Retail, Custom Software & Technical Consulting, Baby, Ecommerce, Software, E-Commerce, Commerce and Shopping, Parenting, Bridging Online & Offline, Internet, Consumer Internet, Internet Services, Kids, Family Tech, Community and Lifestyle
Web Rank 35888
Web Visits 2 Million
Keywords babylist, babylist com registry,, baby registry, baby list, baby necessities, must have baby supplies, free baby samples, carters registry
Competitors Giftease Technologies Pvt. Ltd.,, Inc.,, Zankyou Weddings, Zola
SIC 56, 73
NAICS 448, 44, 4481

Babylist Questions

The Babylist annual revenue was $8 million in 2023.

TJ Moretto is the Senior Vice President of Engineering of Babylist.

277 people are employed at Babylist.

Babylist is based in Emeryville, California.

The NAICS codes for Babylist are [448, 44, 4481].

The SIC codes for Babylist are [56, 73].

Top Babylist Employees

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