Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com You can also see a list of open positions at www.babylist.com/jobs.
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The Babylist annual revenue was $290 million in 2026.
Natalie Gordon is the CEO and Founder of Babylist.
517 people are employed at Babylist.
Babylist is based in Emeryville, California.
The NAICS codes for Babylist are [458, 44, 4481, 448, 45].
The SIC codes for Babylist are [737, 56, 73].