Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.
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The Babylist annual revenue was $290 million in 2026.
Jennifer Hyman is the CEO of Babylist.
524 people are employed at Babylist.
Babylist is based in Emeryville, California.
The NAICS codes for Babylist are [458, 448, 45, 4481, 44].
The SIC codes for Babylist are [73, 737, 56].