Babylist is the leading platform for millions of growing families and the community who loves them. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance and expert product recommendations. As a modern, AI-forward technology company, Babylist has expanded from a universal registry into a full ecosystem for families—including commerce, health, finances, experiential showrooms and more. With over $1.4 billion in annual GMV and more than $750M in revenue in 2025, Babylist is building the generational brand in baby and defining what trust looks like in the $235B kids and baby market—helping families feel confident, connected, and cared for at every step. You can find a list of open positions at www.babylist.com/jobs.
Looking for a particular Babylist employee's phone or email?
The Babylist annual revenue was $290 million in 2026.
Natalie Gordon is the CEO and Founder of Babylist.
526 people are employed at Babylist.
Babylist is based in Emeryville, California.
The NAICS codes for Babylist are [4481, 448, 44, 458, 45].
The SIC codes for Babylist are [737, 73, 56].