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Kathy Liu Location
Boston, MA, US
Kathy Liu Work
Director | Consumer Strategy and Segment Marketing @ (August 2021 - Present)
Senior Product Marketing Manager | Digital Sales and Growth @ (June 2020 - August 2021)
Senior Product Marketing Manager | Digital Product-Emerging Tech @ (September 2018 - June 2020)
US Marketing Manager | Fisher Price Preschool @ (July 2018 - September 2018)
Global Brand Manager | Barbie Digital Brand Content and Innovation @ (July 2017 - July 2018)
Associate Brand Manager | Toll House Masterbrand Communications @ (May 2016 - July 2017)
Global Associate Brand Manager - Nutrition @ (February 2016 - April 2016)
Global Assistant Brand Manager-Nutrition and Weight Management @ (November 2015 - February 2016)
Global Assistant Brand Manager-Beauty @ (July 2013 - November 2015)
Brand Management Intern @ (May 2012 - August 2012)
Student Consultant @ (March 2012 - May 2012)
Corporate Paralegal @ (February 2010 - March 2011)
Etf Trader @ Kellogg Capital Markets (November 2008 - February 2010)
Etf Specialist @ Kellogg Capital Group (February 2007 - November 2008)
Kathy Liu Education
University of Michigan - Stephen M. Ross School of Business
MBA ( Marketing)
2011-2013
Amherst College
BA ( Economics)
2002-2006
Kathy Liu Skills
Agile & Waterfall Methodologies
Agile Methodologies
Analytics
Bloomberg
Brand Equity
Brand Management
Business Strategy
Capital Markets
Communication Development
Competitive Analysis
Consumer Behavior
Consumer Insight
Cross-functional Team Leadership
Customer Experience
Data Analysis
Due Diligence
ETFs
Emerging Markets
Executive Visibility
Leadership
Major Events
Market Research
Marketing
Marketing Strategy
Marketing Technology
Mergers & Acquisitions
Portfolio Planning
Positioning (Marketing)
Product Development
Product Launch
Product Management
Product Strategy
Project Management
Scaled Agile Framework
Strategic Planning
Strategy
User Experience (UX)
Business Analysis
PowerPoint
Cross Functional Team Leadership
Research
Microsoft Office
Mergers and Acquisitions
Kathy Liu Summary
Kathy Liu, based in Boston, MA, US, is currently a Director | Consumer Strategy and Segment Marketing at Fidelity Investments. Kathy Liu brings experience from previous roles at Farmers Insurance and Mattel, Inc.. Kathy Liu holds a 2011 - 2013 MBA in Marketing @ University of Michigan - Stephen M. Ross School of Business. With a robust skill set that includes Agile & Waterfall Methodologies, Agile Methodologies, Analytics, Bloomberg, Brand Equity and more. Kathy Liu has 4 emails and 2 mobile phone numbers on RocketReach.
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