2018 -2022 Senior Brand Manager - Old Forester Bourbon @
2016 -2018 Premium Whiskey Category Leader @
2015 -2016 Associate Brand Manager, Jack Daniel's Tennessee Whiskey @
2014 -2015 Associate Brand Manager, Jack Daniel's Craft Portfolio @
2012 -2014 Field Market Manager, Modern Liqueurs @
2009 -2011 Market Manager, Sacramento @
2005 -2009 Regional Director, Pacific @
2003 -2005 Senior Account Executive @
2001 -2003 Account Executive @
James Lake Education
University of New Hampshire
Bachelor, Communication (Communication)
1997-2001
James Lake Skills
Branding & Identity
Brand Strategy
Brand Marketing
Shopper Marketing
B2B Marketing
Sponsorship
Brand Management
Advertising
Event Management
Marketing
Marketing Communications
Marketing Strategy
Social Media Marketing
Account Management
Public Relations
Sales
Relationship Marketing
Alcoholic Beverages
Brand Development
Marketing Management
Beverage Industry
Brand Awareness
Market Planning
James Lake Summary
James Lake, based in Louisville, KY, US, is currently a Vice President Marketing at The Bardstown Bourbon Company. James Lake brings experience from previous roles at The Bardstown Bourbon Company and Brown-Forman. James Lake holds a 1997 - 2001 Bachelor, Communication in Communication @ University of New Hampshire. With a robust skill set that includes Branding & Identity, Brand Strategy, Brand Marketing, Shopper Marketing, B2B Marketing and more. James Lake has 2 emails and 1 mobile phone numbers on RocketReach.
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