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Theory: Defining the New Modern
Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.
The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon.
A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.
Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
🎨 Brand Philosophy and Design Style
Rag & Bone's design philosophy emphasises "uncompromising ideals", i.e. insisting on making products the right way rather than taking shortcuts, pursuing original and timeless designs, and staying true to oneself even if that makes it different from the mainstream. The brand is committed to creating pieces that amplify the individual voice of the wearer.
rag & bone
rag & bone.
The brand's design style blends traditional British tailoring with New York's urban sensibility, emphasising high quality fabrics and exquisite craftsmanship to create clothing that is both modern and classic. rag & bone's jeans collection is particularly well known and loved by consumers.
🏆 Honours and Achievements
Rag & Bone has received a number of accolades in the fashion industry, including:
CFDA (Council of Fashion Designers of America) Emerging Talent Award in 2007.
CFDA/Swarovski Emerging Menswear Talent Award in 2010.
Winner of the 'Breakthrough Award' at the Accessories Council Excellence Awards in 2013.
Nominated for the CFDA Menswear Designer Award in 2014.
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