Named to Fast Company's Most Innovative Companies list in 2017 and as Digiday's most innovative publisher in 2018, Who What Wear is an international fashion company known for its content sites—whowhatwear.com and whowhatwear.co.uk—and its affordable, size-inclusive, and trend-forward line of clothing and accessories. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping career podcast Second Life, which is hosted by Kerr. Most recently, Who What Wear launched a sister company, Versed, which is a clean skincare line with 19 products all under $20 sold at Target, Riley Rose, Revolve, and DermStore. Headquartered in Los Angeles, Who What Wear also has offices in New York City, London, and Minneapolis, and has Amazon, Greycroft Partners, BDMI, WndrCo, and others as key investors.
| Website | https://corporate.whowhatwear.com/ |
| Revenue | $26.2 million |
| Employees | 51 (51 on RocketReach) |
| Founded | 2006 |
| Phone | (323) 648-5611 |
| Technologies |
JavaScript
,
HTML
,
Twitter
+109 more
(view full list)
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| Industry | Publishing, Fashion, Clothing and Apparel, Design, Lifestyle, Community and Lifestyle, Shopping, Commerce and Shopping |
| Keywords | Editorial, Content, Fashion, Style, Clothing, Apparel, Trends, Womens Fashion, Fashion Blog, Fashion News, Shopping, Fashion Advice, Style Tips, Outfit Ideas, Fashion Website, Online Fashion, Fashion Retail, Beauty, Accessories, Lifestyle |
| Competitors | InStyle, ELLE Magazine, Refinery29, Inc., Vogue, BDG Media Inc., ShopBAZAAR.com, Fashionista, The Zoe Report, The Cut, Who What Wear UK +34 more (view full list) |
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Who What Wear Questions
The Who What Wear annual revenue was $26.2 million in 2026.
51 people are employed at Who What Wear.
Who What Wear is based in New York, New York.
Top Who What Wear Employees
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Nicole Eshaghpour
Editor-at-Large at Who What Wear
New York, NY, US22
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