We’re on a mission to give you your healthiest, happiest hair with a new way to wash – free of harsh foams and damaging detergents. Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula that cleans, conditions, detangles, nourishes and restores hair without using foaming detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair. We’re committed to operating in a sustainable, environmentally conscious way from day one—with clean ingredients and ongoing donations to environmental organizations. We’ve also transitioned away from plastic bottles and use recyclable refill pouches, saving over 87% of plastic consumption. Want to join the Hairstory team? We’re looking for nimble problem solvers who are passionate about making a positive impact in the hair, beauty and personal care industry. Visit our careers page for current job openings! https://www.hairstory.com/careers/
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The Hairstory annual revenue was $9 million in 2026.
Dina Rosenbloom is the CEO of Hairstory.
50 people are employed at Hairstory.
Hairstory is based in New York, New York.
The NAICS codes for Hairstory are [541, 81, 8121, 54, 54192, 541921, 812, 81211, 812112, 5419].
The SIC codes for Hairstory are [2844, 284, 28].