inQuba Information

inQuba has a unique approach to Customer Experience Management that we call “Outcomes CX”. It is a methodology that has customer behaviour at its core, ahead of survey collection. As a leading journey analytics and orchestration platform, as rated by Forrester and Gartner, the inQuba approach has at its core a focus on business outcomes and thus prioritises tracking customers along the customer journey to be able to identify customers that reach their goals and drop off. Customer insights, sentiment and perception of value are overlaid on the customer journey. inQuba makes use of AI agents to then engage customers along the customer journey, assisting customers in reaching their goals and supporting value delivery. The inQuba platform is different to the typical “survey centric” and dashboard approach to CX management, rather focusing on outcomes, ROI and the use of AI to practically drive improvements in CX