innie is a lifestyle apparel company dedicated to the eradication of ugly shoe lace bows. If you stuff your shoelaces into your shoe for a clean look or as a slip on than you're an innie, if you have your shoelace bow flopping around than you're an outie. Innie was created to solve a problem that we have all accepted to live with, for those who want to look good and for those who are just damn lazy... Tuck your shoelaces into your shoes? Find all that excess lace annoying and uncomfortable? CUT LOOSE with innie! Trim excess lace and ditch those bows. A small plastic clip positioned in your shoe keeping your laces secure whether you like to slip into your shoes or wear them tight. Use innies in any laced shoes from runners to dress shoes.
| Website | http://www.innie.com.au |
| Revenue | $1 million |
| Employees | 2 (0 on RocketReach) |
| Founded | 2013 |
| Address | PO Box 23026, Docklands, Victoria 8012, AU |
| Technologies | |
| Industry | Apparel & Fashion, Apparel & Accessories Retail, Cut Loose, Retail, Tie shoelaces |
| Keywords | Shoelaces, Shoes, Apparel, Fashion, Lifestyle, Clothing, Style, Accessories, Footwear, Design, Aesthetic, Convenient, Comfort, Casual, Minimalist, Simple |
| Competitors | Microsoft, Google, Salesforce, Zoho, OutSystems, Appian Corporation, Airtable, Mendix, Bubble, Thunkable +36 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 42434 Companies, NAICS Code 4243 Companies, NAICS Code 42 Companies, NAICS Code 424 Companies |
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innie Questions
The innie annual revenue was $1 million in 2026.
innie is based in Docklands, Victoria.
The NAICS codes for innie are [42434, 4243, 42, 424].
The SIC codes for innie are [51, 513].
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