Ifrågasätt Information

Ifrågasätt is a startup based in Malmö, Sweden, that will become the media world’s #1 supplier of traffic, loyalty and user engagement. Working together with customers, Ifrågasätt offers cost-efficient products to help news sites regain and keep readers and increase their engagement, while building reader loyalty. Ifrågasätt’s first product, launched in Sweden August 2017, is a commenting service that is easily implemented on the customers’ — the newspapers — own sites. The commenting service consists of not only a technical commenting solution, but also manual AI/ML-supported 24/7 moderation, traffic-increasing activities, as well as user verification and user management. In less then a year, Ifrågasätt has gained a lot of publicity and traction and has already signed multiple customers, including Sweden’s largest daily newspaper (Dagens Nyheter), Sweden’s largest regional newspaper (Göteborgs-Posten) and the Nordics’ largest business journal (Dagens industri).