Ifrågasätt is a startup based in Malmö and Stockholm, Sweden, that will become the world’s #1 supplier of traffic, loyalty and user engagement to publishers. Working together with customers, Ifrågasätt offers cost-efficient products to help news sites and publishers regain and keep readers and increase their engagement, while building reader loyalty. Ifrågasätt’s platform includes products for e.g. live-reporter and readers commenting. Ifrågasätt have several Nordic key customers, including Sweden’s largest daily newspaper (Dagens Nyheter), Sweden’s largest regional newspaper (Göteborgs-Posten), the Nordics’ largest business journal (Dagens industri) and the leading Nordic news agency (TT Nyhetsbyrån).
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The Ifrågasätt annual revenue was $1 million in 2026.
Mats Nilsson is the Part Owner of Ifrågasätt.
4 people are employed at Ifrågasätt.
Ifrågasätt is based in Lund, Skane.
The NAICS codes for Ifrågasätt are [5111, 51, 513, 511].
The SIC codes for Ifrågasätt are [27, 274].