Hummel Information

We have been in the game of SPORT for almost 100 years. It’s our passion. We honour the camaraderie, celebrate the wins, and applaud the ability to play, share and enjoy sport throughout life. It’s our HERITAGE and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives. Our CHARACTER is defined by joint team effort. We are challengers that won’t conform. We aren’t afraid to take a stand and speak up for what we believe. No matter what we do, we’re doing it together. Taking on every challenge we face. Because it takes courage to drive change. To stand out. And that’s our attitude. At heart, we are shaped by our DANISHNESS. We fight for equality and inclusivity. For us, the pitch is not a battlefield. It’s an arena to share greatness. And we’re always driven by progress. Bringing honesty, heart, and passion to the game. It is our core. Our home – and our culture. Above all, we love the game and don’t hesitate to bring KARMA into play when the opportunity arises. Because we believe there are important fights to be fought outside the pitch too. We support the anti-heroes, lift up the underdogs, and challenge conventions. And we fight for inclusive communities, empowerment, and game changing perspectives. This is how we CHANGE THE WORLD THROUGH SPORT. One game at the time For the first time in our history, we have a specific UK & Ireland business in place which will offer UK-held stock with delivery within 48 hours/ UK/Ireland-specific product ranges at competitive price points, a designated B2B, and UK-based printing and embroidery options. All of these options are in place with the end goal of providing our Teamsport partners and in turn their customers with a unique and unrivaled service. The bumble bee brand is flying higher than ever and this is only the start. Let's Play.