Herdify Information

Community is so much more than social media, word-of-mouth and referral codes. With Herdify’s AI technology, detect and monitor your communities, and grow strategically, like today’s most successful marketers. Retail growth strategies have changed. It used to be about the individual – we thought that people who looked the same, acted the same. And we marketed to them in the same way, exactly like our competitors. Today’s most successful brands – like Huel, Gymshark and Airbnb – focus on their communities. Communities are so much more than you think. They are streets, towns and cities where word-of-mouth is the primary influence in sales, rather than marketing. They are the real-world locations where you have brand awareness that is driving growth. Communities supercharge your business. Our communities are the single biggest influence on consumer buying behaviour. We’re influenced via social learning from people we know or trust – only 8% of the population buys without recommendation. But most community conversation happens far away from social media, in the real world. Herdify is the only platform that can detect where your brand's communities are forming in the real world. We will tell you where your brand is being recommended and talked about in the real world. These are the locations where customers are most likely to respond to your marketing activity, resulting in supersonic growth, reduced acquisition costs and more sales. Receive insights on the strength of communities for your business, maximise and grow community value, and get actionable recommendations on where to focus your resources for community growth.