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We turn everyday moments into live signals that teams can act on. HappyOrNot is the microfeedback platform for both customer experience and employee experience. We capture sentiment in seconds, in the flow of the moment, and deliver it straight to the people who can fix issues, recognize wins, and keep standards high. No long surveys. No stale dashboards. Just fast signals, clear insight, and visible action. HOW IT WORKS We meet customers where they are with Smiley feedback kiosks, intelligent signage with QR and NFC, and lightweight digital prompts. One tap gives the pulse. A short follow-up and optional comment reveal the “why.” Open feedback AI groups comments into themes so managers see root causes and next best actions. WHY OPERATIONS AND FRONTLINE LEADERS USE IT • Real-time visibility by location, shift, and time of day • Recognition and coaching from live compliments and comments • Subscription-style notifications and alerts that cut through noise • Standardized categories for easy rollout and credible benchmarking • Simple to deploy and scale across sites WHO WE SERVE Operations leaders and frontline managers in retail, food service, transport, healthcare, and hospitality who want fewer complaints, faster recovery, and stronger loyalty. Proven and trusted Founded in 2009. 4,000+ brands in 135 countries. 2B+ pieces of feedback captured, and counting. Microfeedback is the heartbeat of modern operations. Once you have it, you won’t want to run your day without it. Copyright © 2026 HappyOrNot Ltd. All rights reserved. All trademarks, service marks and company names belong to their respective owners. Registered designs No. 004124253-0003, 004115137-0001, US D853,378, US D836,098.

Website https://www.happy-or-not.com
Revenue $32.3 million
Funding $39.5 million
Employees 77 (52 on RocketReach)
Founded 2009
Address Åkerlundinkatu 11, 33100 Tampere, Tampere, Pirkanmaa 33100, FI
Technologies
Industry Information Services, Information Collection & Delivery, Business/Productivity Software, Customer, service and employee satisfaction monitoring, measurin, Media & Internet, Media and Information Services (B2B), Enterprise-wide, every-day management tool
Web Rank 525371
Web Visits 118760
Keywords Customer Experience, Customer Feedback, Customer Satisfaction, Customer Journey, Customer Service, Experience Management, Customer Engagement, Customer Insights, Voice Of Customer, Feedback System, Customer Surveys, Feedback Management, Feedback Tools, Sentiment Analysis, Data Analytics, Online Surveys, Market Research, Business Intelligence
Competitors Qualtrics, Momentive.ai, Medallia, QuestionPro, Zoho, Typeform, Pendo.io, Survicate, CustomerGauge, Virtual Assistant +38 more (view full list)
SIC SIC Code 737 Companies, SIC Code 738 Companies, SIC Code 73 Companies
NAICS NAICS Code 518210 Companies, NAICS Code 51 Companies, NAICS Code 51821 Companies, NAICS Code 518 Companies, NAICS Code 5182 Companies

HappyOrNot Questions

The HappyOrNot annual revenue was $32.3 million in 2026.

Heikki Väänänen is the Founder and Exec.VP. Growth of HappyOrNot.

52 people are employed at HappyOrNot.

HappyOrNot is based in Tampere, Pirkanmaa.

The NAICS codes for HappyOrNot are [518210, 51, 51821, 518, 5182].

The SIC codes for HappyOrNot are [737, 738, 73].

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